Victoria Gardens Festival of The Arts Call for Entries
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Contact: Stephanie Phillips       Phone: (800) 871-2341    Fax: (562) 904-0546
Festival Hotline:  (562)372-2980   
Stephanie@CraftmasterNews.com

FOR IMMEDIATE RELEASE

Rancho Cucamonga, CA – January 1, 2010
- Artist Applications are now available for the Victoria Gardens Festival of The Arts, taking place on May 22 and 23, 2010 at the Victoria Gardens Regional Town Center in Rancho Cucamonga, CA.  This juried fine arts & crafts festival will consist of over 200 artists and artisans from across the nation.   The already unique landscape will be transformed into a festival to be enjoyed by families and shoppers throughout Southern California and the region.

Art will range from photography to woodworking, jewelry to sculptures, collection-worthy masterpieces to affordable arts & crafts. The festival will also feature original music artists and select gourmet edibles. Adding to the experience, all artists will be on-site to greet festival attendees.

Artists, craftsmen, original musicians and confectioners are invited to apply for participation in the event. Artist jury results are based on several criteria:
--Creativity and Uniqueness
--Technical Form and Design
--Booth Presentation and Marketability

The event will be presented and juried by Craftmaster News, in cooperation with the Victoria Gardens Town Center and the City of Rancho Cucamonga. Applications will be accepted through May 1, 2010.  Attendance is expected to top 80,000, and the event will be a fun, upbeat celebration and distinct shopping experience in one of Southern California’s (and the nation’s) premier, garden-setting, tourist destination.

Artist applications and prospectus are available at www.VGFestivalOfTheArts.com, or inquiring to:
Craftmaster Enterprises, PO Box 39429, Downey, CA 90239
Festival Hotline:  (562) 372-2980
Email:   applications@VGFestivalOfTheArts.com

About Victoria Gardens: Since opening in 2004, Victoria Gardens attracts over 16,000,000 shoppers annually, and features over 170 specialty stores and 19+ restaurants. The mall is located in Rancho Cucamonga, CA just minutes from Ontario International airport and located near the intersection of the I-15 and I-10 freeways. Other features include a unique, open air atmosphere of Italian doorways, Spanish fountains, rolling river waterways, and virtually invisible surround sound stereo system that sets the tone for an oasis of shopping.

About Craftmaster Enterprises: Since 1980, Craftmaster Enterprises has published Craftmaster News, the leading publication of art & craft event listings in 17 Western States. With readership of 27,000, Craftmaster News is recognized as the authority in event listings in the Western U.S., and acclaimed by vendors as “The Bible in the Industry.” In 2006, Craftmaster Enterprises acquired The Crafts Fair Guide an event listing & review publication of Corte Madera, CA, and in 2008 acquired two Eastern publications to complete it’s nationwide expansion: Art & Craft Show Business of Jacksonville, FL and Art & Craft Show Yellow Pages of Red Hook, NY. Craftmaster Enterprises has also promoted or co-promoted dozens of events in the West, including over 10 years of the Southern California Home & Garden Show in Anaheim, CA, and several events at the Rose Bowl in Pasadena, CA.

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