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Application Request: |
Applications are no longer being
accepted for this year's event. To request to be added to our mailing list
for future events, please email:
applications@VGFestivalOfTheArts.com |
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Event Details: |
Victoria Gardens Festival of The Arts
Saturday & Sunday, May 22-23, 2010 (Sat 10am-7pm,
Sun 10am-6pm)
Victoria Gardens, 12505
North Mainstreet, Rancho Cucamonga, CA 91739
N. Mainstreet (between Monet & Eden Aves.) and S. Mainstreet (between Monticello
& Kew Aves.)
Click Here to view the Festival Map and Booth
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About the Festival: |
Art will
range from photography to woodworking, jewelry to sculptures, collection-worthy
masterpieces to affordable arts & crafts. This is a juried
event. All work
must be originally handcrafted, designed, and/or executed by the artist. No buy/sell, commercial or import items will be allowed. Artists who wish
to demonstrate their work and techniques on-site are encouraged to do so.
The festival will also feature original music artists and select
pre-packaged gourmet edibles. (**No on-site prepared food vendors are being
accepted at this time). |
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Advertising
& Promotion: |
The aggressive marketing campaign for this event includes:
● 1,000+ Press Releases, and syndication through 24+ news organizations.
● 20,000 Direct Mailing to the affluent buyers in the foothills & surrounding communities
● 93,000 Email campaign through VG mailing list
● 47,000 Email campaign through Craftmaster News mailing list
● 1,200 Direct Mailing to art galleries & organizations throughout Southern California
● 700+ Targeted cable TV advertisements will air throughout the foothills & surrounding communities.
Commercials are planned to air up to 2 weeks prior, and during the event.
Broadcast will be location-targeted for maximum exposure to potential attendees and buyers
● Prominent signage & banners throughout the venue several weeks prior to the event
● 26,400 spots on a Lamar 14'x48' high-tech electronic billboard, on the I-15 Freeway
~2 miles from the event Exit, seen by 140,000 per day.
Billboard artwork will be changed frequently to feature various artists participating in the event.
Please submit high resolution photos of your work with your application to be included in this feature
● Various Internet and online marketing of the event
Over 3.1 million potential attendees have been targeted to receive an advertising message via our
ad campaign to date.
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Attendance: |
Considering VG attendance estimates of 16,000,000 annually in
addition to an aggressive public advertising and marketing campaign, this event may expect to see
50,000-80,000+
in attendance. The venue features ample parking with over 6,800 parking
places, and admission and parking will be free to the public. All specialty
retailers and restaurants will remain open during their normal business
operating hours (see the impressive high-end list at the Victoria Gardens
website
www.VictoriaGardensIE.com). |
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Description: |
The Victoria Gardens Festival of The Arts will be a
celebration of fine arts and crafts to serve as a community event for visitors,
residents and families. Our emphasis will be on bringing economic,
cultural, social, and retail value to the attendees, exhibitors, retailers,
and the City of Rancho Cucamonga and surrounding communities.
The event will be held at Victoria Gardens on N. Main
Street and S. Main Street. These streets will be closed to motor vehicles, and converted to artists' booths
and various static
displays. Booth presentation will be on par to epitomize a
thoughtful and decorative professional artisan.
Emphasis will be placed on original art & products, booth design
and presentation. The event will consist of a variety of artists and artisans
that handcraft their own creations and consist of fine, traditional,
contemporary, and affordable arts, crafts, music, and gourmet edibles. The
atmosphere & ambience will be an upbeat, happy, fun celebration of exhibitors
that welcome patrons to share in the creative process that brings about handmade
works from the human spirit. |
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Sponsorship: |
Interested Sponsors please visit our Sponsor Page Here:
Sponsorship |
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About
The Promoter: |
This event is juried and presented by
 , the
leading publication of art & craft event listings in 17 Western States, and
acclaimed by vendors as "The Bible in the Industry." For over 30 years,
Craftmaster Enterprises has been a loyal supporter of the arts, helping create
opportunities for artists to display and sell their work & creations at special
events. As a steward of the arts, our goal is to enrich community life by
helping integrate a diverse atmosphere of arts & culture within communities,
while creating an environment in which the arts and culture of our country can
flourish and prosper. |
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